The existing website did not fully reflect the calm, elevated, and client-centered experience that Nature’s Curls provides in the salon. The website generally lacked cohesion and visual clarity, making it harder for users to confidently navigate the site and understand what to expect.
The website redesign was executed to better align the digital presence with the salon’s brand and values, prioritizing navigation, clear service information, and a visual language that mirrors the relaxing nature of the in-person experience.
Project managed and directed by Lawrence Benally, the design approach emphasized simplicity, softness, and flow. The site was built in Squarespace to ensure ease of use and and flexibility for future updates.
The final website delivers a cohesive, elegant digital experience that reflects Nature’s Curls both inside and outside the salon. By pairing refined visuals with clear structure, the refreshed site helps clients feel informed, welcomed, and confident.
