Institutional messaging can often feel formal or disconnected from student audiences, making it challenging to communicate campus initiatives in a way that resonates across social platforms.
I transformed institutional messaging into approachable, visually engaging content that supports campus culture, amplifies student voices, and connects with students across digital platforms.
Rather than relying on traditional institutional layouts, I leaned into bold type, playful illustrations, and a collage-inspired approach to capture attention in fast-moving social feeds while building up Metrosphere's creative and outgoing feel.
By pairing strong typography with expressive illustration and motion, the campaign created a recognizable look for the release while supporting awareness and excitement around the event across Instagram platforms. Metrosphere's Instagram account saw a steady increase in followers and engagement over the course of two months.
